In the Zoho world, choosing a CRM system often comes down to finding the balance between simplicity and power. Both Zoho CRM and Bigin help manage sales—but they were designed with completely different users in mind. This guide will help you identify which platform is right for the current stage of your business.
What is Bigin and who is it suitable for?
Bigin is Zoho's answer to the 'information overload' problem. It removes the complexity of a traditional CRM system and provides a visual board to move transactions along the sales funnel. The system is budget-friendly, first and foremost optimized for mobile and extremely easy to set up and set up. Choose Bigin if:
- You are a startup or a team of less than 10 people.
- The main goal is simple tracking of sales stages — without branching logic.
- You want a mobile app that works at the same level as the desktop version.
- No significant increase in the team or the complexity of the process is expected in the near term.
What is Zoho CRM and who is it for?
Zoho CRM is the system for those who want to build a business 'heart' — a place where everything is concentrated and everything passes through it. If your business processes are complex — multiple departments, customized data requirements, or need artificial intelligence for revenue forecasting — Zoho CRM is the standard. Choose Zoho CRM if:
- You need custom modules to track specific business data.
- We want enforcement rules for entering information into CRM and advanced automations.
- Lead scoring or AI integration (Zia) required.
- You have multiple teams that need separate workspace views.
- אתם זקוקים לאינטגרציה עמוקה עם שאר מוצרי Zoho (Desk, Books, Marketing Automation).
A quick head-to-head comparison
Main differences between the two platforms:
| parameter | Bigin | Zoho CRM |
|---|---|---|
| suitable for | Small teams that won't grow any time soon | Small-medium businesses and Enterprises |
| setup time | few hours | days to weeks |
| Custom modules | not | yes |
| automation | Basic workflow rules | Robust automation + external integrations |
| AI | not | Zia — Sales Forecasting, Lead Scoring |
| business intelligence | Basic reports | Full analytics + Zoho Analytics |
| Scale | difficult | adapted for growth |
The risk of choosing Bigin for the long term
Bigin is great as an entry point—but there's a hidden price for growing businesses: When the point comes where Bigin is no longer enough, moving to Zoho CRM involves re-implementation, data migration, and staff training. In practice, businesses that plan to grow in the next year or two pay twice — once for Bigin and once for Zoho CRM. If growth is expected, it is better to start with Zoho CRM and use the free track (up to 3 users) as an entry point.
The final recommendation
Choose Bigin if: you have a non-technical team that wants something simple, there is no budget for implementation, and the sales process consists of a few standard steps — and no significant growth is expected. Choose Zoho CRM if: You are looking for a new heart for a business that will grow and change with you, with hundreds of capabilities, AI and integration to all Zoho products.
Conclusion
The 1T Solutions team implements Zoho CRM for businesses in Israel with projects at a fixed price and full support in Hebrew. Not sure which one is right for you? Contact us for a free consultation.
